Part of the LVMH group. Founded in 2010, NOWNESS is a digital video channel which premieres the best in global arts and culture that inspires and influences art, design, fashion, beauty, music, culture and food.

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We were asked to build a brand-new version of NOWNESS.com. Having a clear vision of the product, we architectured and recommended the most optimal tech stack, developed the product, performed the data migrations and launched the platform worldwide, including in China.

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The NOWNESS platform's aesthetically pleasing design hides the highly sophisticated technologies implemented both on the frontend and the backend. It wasn't easy to combine everything into one platform which is not only user-friendly, but also admin-friendly. Everything was custom-built, from the ground up.

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Single Page App

The challenge here was to provide a smooth user experience despite vast amounts of banwidth-hungry content. We decided to go for a novel SPA approach - one of the first large-scale rollouts worldwide - as an efficient and bleeding-edge solution. That generated many other challenges, for example SEO, but that's another story! It was definitely worth it!

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Dynamic Content

NOWNESS is about delivering high-end content, the presentation of which requires a tailored approach. That's why the website is built in a highly modular way - almost all modules can be managed with a single click, not affecting the user UX harmony. Plus, many special features like site takeover - changing the look of the website within seconds, custom and dynamic email templates and many more.

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CMS

Having read the client's expectations we had no choice but to build a custom CMS from scratch. The goal was to have "everything possible" and have it in one place to make the daily work with the site as efficient as possible. That is why our CMS includes modular content management (with different content for China), a dynamic newsletter generator, social media management, site takeover and much more.

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Tech Stack

There is a variety of service providers that we love to utilize in our work. In case of NOWNESS, the stack is complex and combines many services incuding: Heroku, Amazon (S3, EC2, Lambda and others), Akamai, Brightcove, Mailchimp and many more.

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<p class="points-grid"><span class="big-point">2M Followers on social media</span><span class="big-point">3M Visits per month</span><span class="big-point">6M Video views per month</span><span class="big-point">150M API calls per month</span></p>

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Testimonials

Managing Director, NOWNESS: "Our vision demanded a team possessing both dedication and diverse expertise. Airnauts not only proposed the ideal technology stack but also skillfully implemented it, adeptly resolving issues that cropped up."

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Outcome

The reimagined NOWNESS.com, with its blend of aesthetic design and advanced technology, stands as a beacon in the digital arts realm. As an entity influencing multiple domains like art, design, and fashion, the website truly encapsulates NOWNESS's ethos, offering users an unmatched digital journey.

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Conclusion

NOWNESS.com's transformation serves as a prime example of how aesthetic allure and technological innovation can coalesce to create a standout digital platform. As a part of the LVMH group, with a legacy of influencing a spectrum of artistic domains, NOWNESS.com exemplifies the brand's vision, setting new benchmarks in the digital arts sector.

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